Module 1Digital Presence &
The Pivot Headline
Objective
Help students pivot their digital profile from “untested student” to “capable professional.”
Focus Areas
- Decoding job descriptions: Identifying what employers actually want versus what they list.
- Translating high school/college clubs, retail jobs, or sports into transferable business skills (e.g., turning “cashier” into “managed daily cash flows and customer conflict resolution”).
- The anatomy of an intentional LinkedIn profile (or digital resume header).
Micro-Project: The “Pivot Headline” & Mini-Bio
Task: Students write a targeted professional headline and a 3-sentence “About” summary that transforms their academic background into an asset.
Deliverable: A 1-page digital profile draft or a live LinkedIn profile containing:
- A value-driven headline (e.g., “Economics Senior | Specialized in Data Analysis & Visual Dashboards” or “Incoming High School Graduate | Skilled in Project Coordination & Multi-Channel Content Design”).
- A 3-sentence summary covering: Where I am + What value I deliver + What I want to tackle next.